high protein jelly pouch

If you've been watching the global snack market lately, you've probably noticed something interesting: the humble jelly pouch is getting a protein upgrade.   What started as a niche fitness product in Japan and Korea has now landed on convenience store shelves across North America, Europe, and Southeast Asia. Protein jelly is one of the fastest-growing categories in the functional confectionery space — and for good reason.   In this post, we'll break down what protein jelly actually is, why it's exploding in popularity, and what it means for food brands and retailers looking to stay ahead of the curve. What Exactly Is Protein Jelly?   At its core, protein jelly is a drinkable jelly product in a spout pouch that has been fortified with protein sources. Traditional j...