Miaomiao x Ye Luoli Shine at 114th National Food & Wine Fair with New "Super Series"

Miaomiao x Ye Luoli Shine at 114th National Food & Wine Fair with New "Super Series"

On March 26, the 114th National Food & Wine Fair opened in Chengdu. Miaomiao, the core brand of JoyGlo (Fujian) Food Industry Co., Ltd., partnered with the popular IP Dream Elf Ye Luoli and launched its new "Super Series" jelly products, targeting young female consumers.

Against the fast-growing global jelly market, the industry is moving toward healthier, scenario-based and audience-segmented development. Miaomiao focuses on young females aged 10–17 with the positioning of "a new generation of healthy leisure snacks".

The new "Super Series" includes super flavor jelly, super big fruit jelly, super long tanghulu jelly and super jelly cubes, with innovative shapes, real fruit and fun social scenarios. The booth with immersive IP experience, cosers and interactive tasting attracted plenty of domestic and overseas buyers.

Supported by JoyGlo’s advanced production base and strict quality control, Miaomiao aims to lead the youth-oriented, social snack trend of the jelly industry and explore more global market opportunities.